About
About Free Image Converter
We built this tool to make everyday image conversions effortless — especially for formats that are annoying to deal with (like HEIC on Windows). Whether you're preparing images for a website, sharing files, or fixing compatibility issues, you should be able to convert images quickly and safely.
Supports popular formats
Convert between HEIC, WebP, PNG, JPG and more — built for real-world compatibility.
Privacy first
Your images stay on your device. Conversion runs locally in your browser — no server uploads.
Batch conversion
Convert up to 20 images at once and download individually or as a ZIP file.
Fast & simple
Drag and drop files, convert instantly, download results. No account, no setup.
Our Mission
Image format incompatibility is a surprisingly common frustration. iPhone users can't share HEIC photos with Windows friends. Designers receive WebP files that their tools won't open. Legacy BMP scans waste disk space. We set out to build a single, reliable tool that solves all of these problems without asking you to install software, create an account, or trust a server with your files.
We believe that basic image conversion should be free, fast, and private. That's not a marketing tagline — it's a design principle. Every technical decision we make is guided by the goal of giving users maximum control over their own data while making the conversion process as effortless as possible.
How It Works (Technical)
When you drop a file into our converter, your browser reads it using the JavaScript File API — no network request is made. The image data is drawn onto an invisible HTML5 Canvas element, which acts as a pixel buffer. The Canvas API then re-encodes the pixel data into the target format (PNG, JPG, or WebP) using your browser's built-in image codecs.
For HEIC files, which browsers cannot natively decode, we use a specialized JavaScript library (heic2any) that implements the HEVC decoder entirely in client-side code. This means even Apple's proprietary format is handled without any server involvement.
Batch downloads are assembled into ZIP archives using client-side JavaScript (JSZip), so even multi-file exports never leave your machine. The entire pipeline — from file reading to format conversion to ZIP packaging — runs inside your browser tab.
What makes it different?
- No uploads: conversion happens locally in your browser — your images never touch a server.
- No sign-up: use the converter immediately with no account required.
- No limits: convert as many images as you need, as often as you need.
- Practical guides: we publish articles to help you choose the right format and fix common issues.
Supported Conversions
We currently support 13 conversion paths across 7 image formats:
From Apple / Modern Formats
- HEIC → JPG, PNG
- WebP → JPG, PNG
Between Standard Formats
- PNG → JPG, WebP
- JPG → PNG, WebP
From Legacy Formats
- BMP → PNG, JPG
- GIF → PNG, JPG
- SVG → PNG
Every Conversion Includes
- Batch processing (up to 20 files)
- ZIP download option
- Quality optimization
Learn More
Check out the blog for format comparisons and troubleshooting guides. For details on how we handle information, read our Privacy Policy and Terms of Service.
Ready to convert?
Start Converting